Meet the co-founders
Our story, our Mission & Why It Matters
Meet the co-founders
Our story, our Mission & Why It Matters
Hungry for growth
Our journey into online marketing started with a pivotal moment in our own business.
As the owners of Apex , a successful home renovations company in York, we had always relied on word-of-mouth referrals and the occasional social media post.
While these were valuable, they weren’t enough to drive the growth we knew was possible.
Like many business owners, we recognised the importance of marketing, but we didn’t fully understand its potential or know how to start.
As our business growth plateaued, we realised it was time for a new approach and a deeper understanding of marketing.
The missing link
Determined to change our approach, we threw ourselves into research, networking, and learning everything we could about marketing.
We quickly realised how many opportunities we were missing each month by not utilising well-planned marketing strategies with clear goals.
The truth is, no matter how great your service or product is, if people don’t know about you, growth will stall.
Over the course of two years, we invested countless hours into learning—through books, courses, and most importantly, private mentorship from top industry leaders who had built their own successful marketing agencies.
This mentorship was a turning point, helping us see the true power of effective marketing systems.
Holy s**t, it worked!
With the knowledge we gained, we began implementing these strategies into Apex.
The results came quickly—our team expanded, we took on larger projects, and our revenue surged.
It was clear that our business had always been ready for growth, but marketing was the missing piece.
What surprised us was how passionate we became about the process.
We found ourselves more excited about optimising campaigns, analysing metrics, and building systems than the day-to-day operations of the business.
We realised that marketing wasn’t just a tool for growth—it was the key to unlocking the full potential of any business.
A bitter sweet realisation
After two years of deep learning and seeing first-hand what marketing could achieve, we reached our growth ambitions for the business.
However, it was a bittersweet moment, as our passion had shifted.
We made the tough decision to close our successful business and focus on helping other business owners just like us achieve the same kind of growth.
Apex lives on through our investment company, Apex Property York, where we continue to grow our property portfolio (links below), but our true passion now lies in guiding entrepreneurs along the same journey we experienced.
With our background as both business owners and marketing strategists, we understand the entire process.
Our mission is to help ambitious business owners scale, close more leads, and fully realise the power of effective marketing.
Ready to grow your business?
Let’s chat and explore how we can help you succeed.
Links to our previously mentioned companies
Instagram - Apex property
Instagram - Apex kitchens & bathrooms
Website - Apex
Hungry for growth
Our journey into online marketing started with a pivotal moment in our own business.
As the owners of Apex , a successful home renovations company in York, we had always relied on word-of-mouth referrals and the occasional social media post.
While these were valuable, they weren’t enough to drive the growth we knew was possible.
Like many business owners, we recognised the importance of marketing, but we didn’t fully understand its potential or know how to start.
As our business growth plateaued, we realised it was time for a new approach and a deeper understanding of marketing.
The missing link
Determined to change our approach, we threw ourselves into research, networking, and learning everything we could about marketing.
We quickly realised how many opportunities we were missing each month by not utilising well-planned marketing strategies with clear goals.
The truth is, no matter how great your service or product is, if people don’t know about you, growth will stall.
Over the course of two years, we invested countless hours into learning—through books, courses, and most importantly, private mentorship from top industry leaders who had built their own successful marketing agencies.
This mentorship was a turning point, helping us see the true power of effective marketing systems.
Holy s**t, it worked!
With the knowledge we gained, we began implementing these strategies into Apex.
The results came quickly—our team expanded, we took on larger projects, and our revenue surged.
It was clear that our business had always been ready for growth, but marketing was the missing piece.
What surprised us was how passionate we became about the process.
We found ourselves more excited about optimising campaigns, analysing metrics, and building systems than the day-to-day operations of the business.
We realised that marketing wasn’t just a tool for growth—it was the key to unlocking the full potential of any business.
A bitter sweet realisation
After two years of deep learning and seeing first-hand what marketing could achieve, we reached our growth ambitions for the business.
However, it was a bittersweet moment, as our passion had shifted.
We made the tough decision to close our successful business and focus on helping other business owners just like us achieve the same kind of growth.
Apex lives on through our investment company, Apex Property York, where we continue to grow our property portfolio (click the links below for more info), but our true passion now lies in guiding entrepreneurs along the same journey we experienced.
With our background as both business owners and marketing strategists, we understand the entire process.
Our mission is to help ambitious business owners scale, close more leads, and fully realise the power of effective marketing.
Ready to grow your business?
Let’s chat and explore how we can help you succeed.